Cloud and app store support play a critical role in ensuring the success of e-commerce platforms in Africa.
This was the view from co-Founder and Chief Marketing Officer of Afrishop, an e-commerce hub offering convenient, quality shopping and affordable logistics to the African market, Lulu Haangala Wood.
She was speaking at the Huawei Cloud & AI Forum at the online AfricaCom 2020 event, part of the Africa Tech Festival from November 9-13.
Afrishop launched its offering supported by Huawei Cloud, providing convenient online shopping and affordable logistics and courier services. Afrishop’s aim is to create a more convenient and affordable delivery service for consumers looking for quality goods from China.
In its launch and development, Afrishop got support from Huawei Cloud infrastructure and Huawei AppGallery, the app store on Huawei smartphones.
“We are available on Android and Apple app stores, but our competitive advantage has been that we are available on the Huawei AppGallery on Huawei phones, which are widely used in Africa,” said Wood.
“Having that partnership from Huawei to push our app in the app store really helped us, and we saw a big uptick in downloads.”
She said there had long been a need for a good supply-chain management system to African consumers. Afrishop set out to provide convenience and affordable last-mile delivery, right to the customer’s doorstep.
“We offer B2C and B2B services for customers who want to purchase individual pieces, as well as fulfilment of bulk orders,” said Wood.
“Our main services are online shopping and supply chain management, and our solution is faster, easier and more convenient than other platforms. Our customer has access through both our app and our website, because apps don’t have a big uptake in all African territories yet.”
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